The White T-shirt from the Indian State Emporium
Indian State Emporiums were opened to guarantee access to basic goods at regulated prices. This white t-shirt is one of them, with its traditional cut and great quality cotton fabric.
Indian singlet from the Indian state emporium
Les magasins d'état indiens
The Indian State Emporiums were founded in order to guarantee the Indian people access to necessary commodities at a fixed price. They hold anything from traditional clothing, like the sarong, handicrafts to consumables.
Indian State Emporiums were opened to guarantee access to basic goods at regulated prices. This t-shirt is one of them, with its traditional cut and great quality cotton fabric.
deTOUJOURS has been searching all the continents for the ideal white t-shirt, in a passionate quest for a humble garment of great cut and quality. India is without doubt one of the best places.
In India, the t-shirt, or undergarment, is still an essential, as it was in France at the start of last century. In this tropical climate, men traditionally wear it under a light shirt. It is part of the history of the country with its cotton plantations and powerful textile industry.
At deToujours, the traditional undergarment becomes a t-shirt in its own right, made in 100% fine cotton.
Thanks to the quality of the weave, the exceptional shape and the wide “Gainsbourg” neckline, it will soon become your very own go-to basic.
It reminds us of the “Fruit of the Loom” tees from the 70’s who gave their place to coarse, deforming fabrics. Well, this precious model is now back with its original cut and beautiful fabric.