Embroidered poncho from Argentina

The authentic Argentine poncho embroidered in Buenos Aires

One size

Due to the handcrafted process, the production time may be slightly different. Do not hesitate to contact us to know the availability and the delays at contact@detoujours.com


Artisanat Argentin

In the South American prairies, the gauchos are the lords of the land. Kings of the Argentinean pampas, they are guardians of the herds, as well as guardians of the fields. Probably of Quechua origin, gaucho means " lonesome ", " wanderer ", " peasant " or " lover ", in an obvious synthesis which says well the love of this rider for his lands, but also this essential quest for freedom. As a true Argentine cowboy, he crosses the infinite spaces of the pampas in search of his herds as well as his independence. The gaucho chooses an austere, isolated life where nights under the stars are frequent, and the guitar is his best partner. It is not uncommon, however, for the gaucho to settle in a small rancho, settle down and start a family. The gaucho remains a key figure in Argentine culture, especially since the 19th century and the wars of independence. Ally of the armies of liberation, he is still considered today as an icon of courage and honor. 

The gaucho wardrobe is part of this mythical heritage of the brave and free cowboy. At deTOUJOURS, we seek the gaucha outfit at its source, at our historical manufacturer, established since always in Buenos Aires. 

Wash gently. Maximum 30°. 

Worship side

If the Mexican poncho is predominant in the "fashion" representation of this Latin American heritage that has become a worldwide classic, the Argentine poncho brings a new graphic horizon and references, a typical elegance that will revolutionize your vision of this garment.

Historically, the poncho is worn from the Andes to California, but it is particularly used on a daily basis by the gauchos for its practicality and multifunction in their work. On horseback, when the weather is bad, it is used to protect oneself from the harsh cold, when the weather is good, it is worn rolled over the shoulder, and in any weather, it becomes a blanket for sleeping. Sometimes, even wrapped around the arm, it serves as a shield against a too violent enemy. Weapon, scarf, blanket, overcoat, mattress, cape, saddlebag, it is indispensable to the one who rides through the pampas. The irony, certainly, is that "poncho" is etymologically derived from "lazy", because it is not very convenient for the worker. 

The design of this traditional garment, woven or knitted according to the pattern, is part of the territory and is declined based on local particularities. Each province has adopted its own patterns and colors. Worn like a flag, this fabric banner is often a sign of social rank, territorial belonging, or a sign of celebrations and mourning. One thinks, for example, of the poncho patria, dark blue on the front and red on the back, adopted by the army in the 19th century, which is distinguished, among others, from the poncho vichara, of rougher manufacture, grey or sky blue with tassels.  

This gaucha aesthetic is now exported beyond the borders and the American youth easily takes it over. The folk and rock culture adopted it as a signature from the 60s. From the Woodstock audience to the spaghetti westerns, the poncho is hoisted as the standard of another way of dressing. An image unconscious inheritance of the free and brave gauchos, which becomes a nonconformist alternative.