Le marcel Marseille
THE LEGACY OF THE WIFEBEATER T.
The founding family of SUGAR, clothes manufacturers and leathermakers, by chance discovered a large stock of sleeveless t-shirts (known in the U.S. as wifebeaters) at the end of the 1970s and bought it. They decided to hand-dye part of this stock in trendy colors in order to appeal to women. Eventually SUGAR started producing the t-shirts themselves, maintaining their beautiful ribbed quality and timeless appeal.